

From left to right:
Rhodri Davies watches as Katie Parry, at The Harbourmaster Hotel, pour a glass of SoBor
An exciting and versatile new fruit smoothie brand designed for the premium bar and hotel market has been launched by a young Welsh entrepreneur. Made from top quality fruit, SoBor is a truly Welsh product, having been developed and manufactured, at Food Centre Wales, Horeb, Llandysul.
SoBor, the brainchild of graduate Rhodri Davies, 23, is already making its mark, as the drink's eye-catching design was shortlisted for a coveted Design Management European Award. Rhodri, who lives near Carmarthen, was one of seven companies from across Europe shortlisted for the award for the best management of a first time design project. The awards were presented as part of Cardiff Design Week at the Wales Millennium Centre, where SoBor was available to taste. SoBor - www.drinksobor.com - has also made a good impression on one of Wales' top hotels, The Harbourmaster in Aberaeron.Having played a key role in a trade focus group conducted by True Food Marketing, the Visit Wales gold award winning hotel has fittingly become SoBor's first customer.
The first two flavours in the SoBor range are: Mango and Orange and Blackcurrant and Apple.

Glan Davies presents the Best Stand Shield to Harmony Herd,Beualh Newcastle Emlyn.
From Left to right, Glan Davies, Tony, Jan Fenner Farmers Market Coordinator and Sarah Tarbutt