“Going for Growth” event helps businesses reach new markets

Food Centre Wales recently hosted a very successful ‘Going for Growth’ event to help local food and drink businesses to focus their attention on developing and reaching new markets.

The event was well attended with over 70 attendees, mainly consisting of local food and drink producers as well as other business support agencies.

In extending a welcome to everyone to Horeb, Leader of Ceredigion County Council, Councillor Ellen ap Gwynn, said, “The food industry is one of the main industries in the County, with some 3,700 people working in it and, of course, based on our excellent agricultural products. Some of the most strategic and iconic companies of the food sector in Wales have sites in Ceredigion, for example, Rachel's, Dunbia (formerly Oriel Jones), Tŷ Nant and Volac. Horeb Food Centre has served most of the Ceredigion food and drink companies since it opened in 1996. We are very pleased that the Centre has also successfully provided services to many other companies across Wales and beyond.”

      

   

Rachel Rowlands, founder of Rachel’s Organic, opened the event by sharing her experience of growing a food business. Welsh Government presented the latest industry research data to help businesses identify potential growth areas for their businesses. Ruth Davies from Cwm Farm, who shared her experience of product development, supplying Selfridges and exporting.

Arwyn Davies, new Business Development Manager for Food Centre Wales who will talk about how food and drink producers can benefit from the support offered by the Food Technologists and the HELIX project. The morning finished with Morrisons buyer, Matt Trigg, explaining what they look for in food products and how to get onto their supermarket shelves. He also met with many of the producers for private meetings in the afternoon.

Councillor Gareth Lloyd, Cabinet Member with responsibility for Economic and Community Development highlighted the important role of Food Centre Wales in the food and drink industry in Ceredigion, saying, “This event goes to show how valuable Food Centre Wales is for small and medium businesses. I’m certain that local food and drink businesses were inspired from the Going for Growth event where they were treated to experience, knowledge and advice. We’re proud of the high standard of our locally produced food and drink within Ceredigion and are enthusiastic about how we can show support in local businesses to flourish. I’m very much looking forward to the exiting developments in the food and drinks industry in the future.”

   

 

The delegates enjoyed a lunch of locally produced food incorporating many food producers who have received help from Food Centre Wales. The afternoon started with attendees participating in a tour of the Research and Development building, followed by 1-2-1 sessions with Food Technologists, Matt Trigg and other business support Agencies – Business Wales, Landsker, Finance Wales, Antur Teifi, Menter a Busnes and Lantra.

The event was organised in collaboration with Cywain and the LEADER groups - Arwain Sir Benfro (Pembrokeshire), RDP Sir Gâr (Carmarthenshire) and Cynnal y Cardi (Ceredigion). 

The HELIX project is a Welsh Government initiative designed to help develop the food and drink industry in Wales take advantage of the much needed funding available to help their businesses grow in the marketplace. New and existing small and medium enterprise food and drink manufacturers are able to access bespoke assistance from food technologists that is specific and tailored to the individual business.